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2012 Moab Jeep Safari: Mopar
Trail Concept Vehicles—Seven HD Videos!
CEO Mike Manley opened the Mopar presentations with an overview of Jeep® brand
targets and the growing global marketing successes.
At the 2012 Moab Jeep Safari, Mopar
hosted a media trail run and launched the newest Mopar/Jeep Concept vehicles. Special presentations by
Jeep® CEO Mike Manley and Mopar CEO Pietro Gorlier shared the Jeep brand's
aims and product goals for Mopar and Mopar Performance.
Pietro Gorlier shares details on Mopar's commitment to Jeep consumers and off-roaders. He pledges to meet the
challenges and needs of Jeep 4x4 owners.
The 'buzz' this year is Mopar's awaited launch of a Hemi V-8 conversion package for the Jeep JK Wrangler.
Targeting both the 2007-2011 and 2012-up models, these conversion kits will meet the on- and off-road requirements
of late Wrangler owners. Hear about the new Hemi kit and more in these presentations...Join us on the trail in the
concept vehicles and upgraded Jeep 4x4s!
presentation by Mopar's Jim Sassorossi, hear firsthand about the forthcoming 5.7L Hemi V-8 conversion package for
the 2007-up Jeep JK Wrangler models!
Nobody would argue that Mark Allen has the coolest job at Mopar—designing concept Jeep vehicles! In these
videos, see the creations of the Mopar designers who build the theme projects and leading edge concept
Allen added this gem to the concept vehicle list for this year: a 1962 Willys Station Wagon body on an LJ Wrangler
chassis with powertrain! What a great way to celebrate Moab, Utah. This timepiece looks at home, plying the region
that spawned a uranium boom in Moab's colorful past!
Gee, some of us remember this fishing
tackle and picnic gear...We also remember the Willys Station Wagon in Jeep dealership
showrooms of the early 'sixties. Wish that 4.0L MPI inline six engine had been around in those
Media Trail Run included all of the concept and upgraded vehicles from the presentations. The media drove and
tested hemi-powered Wranglers, the Willys Wagon, the portal axle FC concept Jeep, the Nukizer, the red Gladiator
J-simulation pickup and more...Join us!
Traditional J-truck utility
in a JK Wrangler...the crowd flocked to this truck. Could this be a portent of Jeep 4x4s to come? What an
idea! (See the Jeep/Mopar on Main Street display below.)